Jaguar has announced soccer icon David Beckham will be joining the British manufacturer as a brand ambassador for China. Beckham will become the face of a high-profile marketing campaign, including print ads shot by renowned fashion photographer Peter Lindbergh. China is fast becoming Jaguar’s most important and competitive market and the choice of Beckham, arguably the most recognizable British star across the Asian continent. It’s not the Beckham family’s first brush with Jaguar Land Rover. In 2012, Victoria Beckham designed and launched in China a special limited edition Range Rover Evoque at the Beijing Motor Show.
